Pick the primary category that matches the work you most want to be found for, such as Divorce lawyer or Family law attorney, as long as it’s accurate. A specific category tells Google more than a general one like Lawyer or Law firm. Add other practice areas as secondary categories only if the firm handles them.

Yes. Google’s guidelines allow lawyers who deal with clients directly to have a profile of their own as well as the firm’s, while an advocate who practises alone should keep a single profile. Individual profiles can appear for the same searches as the firm’s, so check how they rank against each other.

Distance is only one of the three things Google weighs. A firm farther away can still lead if its profile matches the search more closely or it’s more prominent, for example with more reviews or more mentions around the web. The scan shows the points where that happens.

Don’t do it. Google’s guidelines require the name you use in the real world, and keyword-stuffed names can be edited by Google or get the profile suspended. Competitors can also report them.

Usually not. Google requires a location where you meet clients during your stated hours, and a virtual office qualifies only if it’s staffed during those hours. Profiles at ineligible addresses can be suspended.

We run the same Google Maps search from 25 points in a grid around your business and record where you appear at each one. Every search is placed at its point, with no personal search history attached.

Because distance is part of the ranking. Google weighs how far each business is from the person searching, so your position changes as the searcher moves. Relevance and prominence affect how far out you still show up.

Yes. A scan of up to 25 points and one answer from each AI assistant are free, with no account needed.

We ask each assistant on the card the question shown there, once, for your city, and check whether your business is named in the answer. If an assistant isn’t available in your country, the card says so.

Because they answer a different way. An assistant answers for the whole city rather than for one spot, and builds its answer from what it finds on the web, such as review sites, directories and articles. The sources it cites show where it looked.

No. Listed Local is independent and isn’t affiliated with or endorsed by Google. A free scan only reads search results; it doesn’t change anything on your Business Profile.