Listed Local vs Semrush: Google Maps and AI tracking

Listed Local’s Agency plan is $99 a month. It tracks up to 25 client locations with 5 keywords each, and scans every keyword on Google Maps each week, on a grid of up to 7×7 points. Reports go out under your agency’s name and logo, as a share link, a PDF or a page in your client portal, and each location’s main keyword gets answers from ChatGPT, Gemini and Perplexity on every scheduled scan.

Each scan shows where any business in the results ranks at every point, next to your client. It also shows which businesses ChatGPT names for the same search and your client’s share of those mentions, and, with the AI visibility add-on, the same for Google AI Mode. In the app, any two scans on the same grid compare point by point, so you see exactly where the client gained or lost places. Share links can carry a password and, on the Agency plan, your own domain.

Two tools help you win new clients. Prospecting scans every business in a category and city and ranks them by how much there is to win, each with an audit you can send under your brand. The lead widget puts a free Google Maps check on your own website and sends you the contact details of every visitor who asks for the full report.

Semrush sells Map Rank Tracker, white-label reports and AI visibility separately. Listed Local includes the grid, white-label reports for every client and AI answers in one plan.

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Take an agency with 10 client locations, 3 keywords each, a 7×7 grid scanned weekly, and reports under its own logo. That is 10 × 3 × 49 = 1,470 grid points a week: about 6,370 a month on average (52 weeks ÷ 12), and 7,350 in a month with five scan days. The prices below come from each pricing page on November 9, 2026, in US dollars before tax.

Semrush charges one credit per grid point for each keyword, and credits refresh on the first of each month. Its Local toolkit is priced per location, billed annually: Base at $30 a month with 375 Map Rank Tracker credits, Pro at $60 with 1,225. Each location here needs 147 credits a week, about 637 a month, so Base falls short and Pro comes to 10 × $60 = $600 a month. Semrush says extra credits can be bought, but its pricing page doesn’t give their price.

Semrush’s knowledge base also lists Map Rank Tracker on its own: $30 a month for 4,000 credits and one campaign, $10 a month for each extra campaign and $5 a month for each 1,000 extra credits. For 10 locations and a month with five scan days, that is $30 + 9 × $10 + 4 × $5 = $140 a month.

White-label reports cost extra either way. A Pro report, with your logo and no Semrush branding, is $20 a month per report, so one for each client adds $200. That makes $340 a month on the cheaper route and $800 with Local Pro. Listed Local’s Agency plan is $99 a month with white-label reports for every client, or $148 with the AI visibility add-on; Semrush’s AI Visibility toolkit is $99 a month per domain, billed annually.

See Pricing

Semrush does more than Listed Local here:

• A GBP AI Agent on every Local plan that creates and publishes Google Business Profile posts, replies to new reviews and posts your photos
• Listing management across 70+ directories, and review requests by automated SMS or email, on Local Pro
• A Map Rank Tracker reporting API on every Local plan
• Daily scans as well as weekly, monthly and manual ones

Two things on Listed Local’s build plan aren’t available yet. One is profile fixes applied across many clients through the Google Business Profile API, then re-scanned to show the result. The other is passing requests from business owners who used the free checker and asked for a local specialist to partner agencies in their area.

Semrush fits if you want an AI agent working in your clients’ Google Business Profiles, listings and reviews managed in the same account, or you already run your SEO work in Semrush.

If you want per-location pricing and your logo on every report, start with Listed Local: white-label for every client in the plan price, answers from ChatGPT, Gemini and Perplexity in the same report, and 10 clients for $99 a month. Run a free scan on one of your clients to see the report.

Run a Free Scan