At your door
Search for “accountant”
- 1Your firmYouAccountant0.0 km
- 2Accountant SummitAccountant0.4 km
- 3Accountant MapleAccountant1.3 km
You’re #1 here
See what clients near your firm see on Google Maps.
Not everyone searches from your front door. We run the search clients use from 25 points around your firm and show you the map they get at each one. Free, no signup.
- Top 3
- 4–10
- 11–20
- Not in the top 20
Your 25 points
Example scan, demo data| Row 1, column 1: not in the top 20 | Row 1, column 2: #19 | Row 1, column 3: #17 | Row 1, column 4: #17 | Row 1, column 5: #19 |
| Row 2, column 1: #18 | Row 2, column 2: #15 | Row 2, column 3: #14 | Row 2, column 4: #15 | Row 2, column 5: #18 |
| Row 3, column 1: #18 | Row 3, column 2: #7 | Row 3, column 3: #1 | Row 3, column 4: #5 | Row 3, column 5: #17 |
| Row 4, column 1: #19 | Row 4, column 2: #13 | Row 4, column 3: #9 | Row 4, column 4: #12 | Row 4, column 5: #17 |
| Row 5, column 1: #19 | Row 5, column 2: #17 | Row 5, column 3: #15 | Row 5, column 4: #15 | Row 5, column 5: #17 |
What clients see from three spots
2 km west
Search for “accountant”
- 1Accountant UnionAccountant1.7 km
- 2Accountant HarborAccountant2.5 km
- 3Accountant SummitAccountant2.1 km
You’re #7 here, below the top 3
4 km north
Search for “accountant”
- 1Accountant ParkAccountant0.5 km
- 2Accountant CedarAccountant1.0 km
- 3Accountant BridgeAccountant1.3 km
You’re #17 here, below the top 3
What AI tells them
Example scan, demo dataAsked: “Can you recommend the best accountant in Toronto?”
ChatGPT
Mentioned…ccountant North — Praised for friendly staff. 2. Accountant River — Many recent reviews. 3. Your firm — Many recent reviews. 4. Accountant Oak — Highly rated nearby. 5. Accountant Lake…
Sources cited
Show Full AnswerHide Answer
Here are some well-regarded options in Toronto, based on reviews and reputation. 1. Accountant North — Praised for friendly staff. 2. Accountant River — Many recent reviews. 3. Your firm — Many recent reviews. 4. Accountant Oak — Highly rated nearby. 5. Accountant Lake — Praised for friendly staff. 6. Accountant Central — Highly rated nearby.
Gemini
Not mentionedSeveral places in Toronto are often recommended: 1. Accountant Hill — Highly rated nearby. 2. Accountant West — Praised for friendly staff. 3. Accountant East — Often recommended for families. 4. Acco…
Sources cited
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Several places in Toronto are often recommended: 1. Accountant Hill — Highly rated nearby. 2. Accountant West — Praised for friendly staff. 3. Accountant East — Often recommended for families. 4. Accountant Cedar — Open late on weekdays. 5. Accountant Park — Many recent reviews.
Perplexity
Not mentionedBased on recent ratings, these stand out in Toronto: 1. Accountant Crown — Praised for friendly staff. 2. Accountant Union — Many recent reviews. 3. Accountant Linden — Highly rated nearby. 4. Account…
Sources cited
Show Full AnswerHide Answer
Based on recent ratings, these stand out in Toronto: 1. Accountant Crown — Praised for friendly staff. 2. Accountant Union — Many recent reviews. 3. Accountant Linden — Highly rated nearby. 4. Accountant Maple — Many recent reviews. 5. Accountant Meadow — Often recommended for families.
One answer from each assistant, asked today. The same question can get a different answer next time, which is why tracking asks repeatedly.
To see how often you’re named, track it: each assistant is asked again on a schedule, and every answer that names you is counted.
How you show up across your area
Example scan, demo dataScanned Nov 5, 2026- Average rank
- 15.0
- Points in the top 3
- 1
- Found at
- 24 of 25 points
Top competitors in your area
| Business | Avg rank | Points in top 3 | Rating |
|---|---|---|---|
| Accountant Harbor | 6.0 | 7 | |
| Accountant Meadow | 7.4 | 7 | |
| Accountant Old Town | 9.1 | 6 | |
| Accountant Valley | 10.1 | 6 | |
| Accountant East | 11.3 | 6 |
What to fix first
Close the review gap
The top competitors have a median of 258 reviews. You have 109.
You drop out of the results in parts of your area
At 1 of 25 points you’re not in the top 20. Google ranks local results on relevance, distance and prominence. You can’t change the distance, but your categories, services and reviews affect how far out you still show up.
Get into the top 3 in more places
You make the top 3 at 1 of 25 points. Most people tap one of the first three results, so that’s where the calls come from. The competitors above you are the ones to compare categories, services and reviews with.
People search “accountant”, “CPA”, “tax preparer” and “bookkeeper” for different needs, and Google Maps answers each with its own list. A firm can lead for one of those searches and be missing for another. The scan shows each one from points around your firm.
Common Business Profile categories for Accountants
- Accountant
- Certified public accountant
- Tax preparation service
- Bookkeeping service
- Tax consultant
Your primary category is one of the clearest signals of what you do. Compare yours with the businesses that outrank you.
Questions about Google Maps for Accountants
Does “CPA” return different results from “accountant”?
It can. They’re separate searches, and a firm whose profile mentions CPA services and uses the Certified public accountant category gives Google a closer match. Use that category only if it’s accurate for your firm.
Which category should an accounting firm use?
Accountant is the broad choice. If most of your work is tax returns or bookkeeping, Tax preparation service or Bookkeeping service may fit better as the primary category, with the others as secondary categories.
Do I need an office to rank on Google Maps?
You need a location where you meet clients in person during your hours, or you can run as a service-area business with the address hidden if you visit clients instead. Firms that only work online aren’t eligible for a Business Profile.
Is it worth checking before tax season?
Yes. Searches for tax help usually rise ahead of filing deadlines, and a scan beforehand shows where you stand going into the busy months.
Can each accountant at the firm have a profile?
Google’s guidelines allow public-facing professionals with their own clients to have a profile alongside the firm’s. If you work alone, keep one profile. Separate profiles can compete with the firm’s for the same searches.
Questions
How is the ranking measured?
We run the same Google Maps search from 25 points in a grid around your business and record where you appear at each one. Every search is placed at its point, with no personal search history attached.
Why do I rank differently across my area?
Because distance is part of the ranking. Google weighs how far each business is from the person searching, so your position changes as the searcher moves. Relevance and prominence affect how far out you still show up.
Is it free?
Yes. A scan of up to 25 points and one answer from each AI assistant are free, with no account needed.
What do you ask the AI assistants?
We ask each assistant on the card the question shown there, once, for your city, and check whether your business is named in the answer. If an assistant isn’t available in your country, the card says so.
Why do AI assistants name different businesses than Google Maps?
Because they answer a different way. An assistant answers for the whole city rather than for one spot, and builds its answer from what it finds on the web, such as review sites, directories and articles. The sources it cites show where it looked.
Is Listed Local part of Google?
No. Listed Local is independent and isn’t affiliated with or endorsed by Google. A free scan only reads search results; it doesn’t change anything on your Business Profile.