Listed Local

See what clients near your firm see on Google Maps.

Not everyone searches from your front door. We run the search clients use from 25 points around your firm and show you the map they get at each one. Free, no signup.

  • Top 3
  • 4–10
  • 11–20
  • Not in the top 20

Your 25 points

Example scan, demo data
© MapTiler © OpenStreetMap contributors
Your rank at each of the 25 points, laid out as a grid with north at the top. The middle cell is your firm.
Row 1, column 1: not in the top 20Row 1, column 2: not in the top 20Row 1, column 3: not in the top 20Row 1, column 4: #20Row 1, column 5: not in the top 20
Row 2, column 1: #20Row 2, column 2: #18Row 2, column 3: #9Row 2, column 4: #11Row 2, column 5: #18
Row 3, column 1: #18Row 3, column 2: #11Row 3, column 3: #1Row 3, column 4: #5Row 3, column 5: #14
Row 4, column 1: #17Row 4, column 2: #12Row 4, column 3: #7Row 4, column 4: #10Row 4, column 5: #17
Row 5, column 1: #19Row 5, column 2: #17Row 5, column 3: #16Row 5, column 4: #17Row 5, column 5: #17

What clients see from three spots

At your door

Search for “accountant”
  1. 1Your firmYou4.5(109)Accountant0.0 mi
  2. 2Accountant North4.3(39)Accountant0.3 mi
  3. 3Accountant Maple3.6(551)Accountant1.4 mi

You’re #1 here

1 mi west

Search for “accountant”
  1. 1Accountant Maple3.6(551)Accountant0.5 mi
  2. 2Accountant Market3.6(412)Accountant0.5 mi
  3. 3Accountant Crown4.0(433)Accountant0.7 mi

You’re #11 here, below the top 3

2 mi north

Search for “accountant”
  1. 1Accountant South3.7(143)Accountant0.4 mi
  2. 2Accountant Hill4.2(81)Accountant0.8 mi
  3. 3Accountant West4.1(373)Accountant0.7 mi

You’re not in the top 20 here

What AI tells them

Example scan, demo data

Asked: “Can you recommend the best accountant in Manchester?”

ChatGPT

Mentioned
…Accountant River — Many recent reviews. 3. Accountant Oak — Praised for friendly staff. 4. Your firm — Often recommended for families. 5. Accountant Lake — Praised for friendly staff. 6…
Sources cited
Show Full AnswerHide Answer

Here are some well-regarded options in Manchester, based on reviews and reputation. 1. Accountant North — Praised for friendly staff. 2. Accountant River — Many recent reviews. 3. Accountant Oak — Praised for friendly staff. 4. Your firm — Often recommended for families. 5. Accountant Lake — Praised for friendly staff. 6. Accountant Central — Highly rated nearby.

Gemini

Mentioned
…West — Praised for friendly staff. 3. Accountant East — Often recommended for families. 4. Your firm — Often recommended for families. 5. Accountant Cedar — Praised for friendly staff. 6…
Sources cited
Show Full AnswerHide Answer

Several places in Manchester are often recommended: 1. Accountant Hill — Highly rated nearby. 2. Accountant West — Praised for friendly staff. 3. Accountant East — Often recommended for families. 4. Your firm — Often recommended for families. 5. Accountant Cedar — Praised for friendly staff. 6. Accountant Park — Often recommended for families.

Perplexity

Mentioned
…2. Accountant Union — Many recent reviews. 3. Accountant Linden — Highly rated nearby. 4. Your firm — Often recommended for families. 5. Accountant Maple — Often recommended for famili…
Sources cited
Show Full AnswerHide Answer

Based on recent ratings, these stand out in Manchester: 1. Accountant Crown — Praised for friendly staff. 2. Accountant Union — Many recent reviews. 3. Accountant Linden — Highly rated nearby. 4. Your firm — Often recommended for families. 5. Accountant Maple — Often recommended for families. 6. Accountant Meadow — Open late on weekdays.

One answer from each assistant, asked today. The same question can get a different answer next time, which is why tracking asks repeatedly.

To see how often you’re named, track it: each assistant is asked again on a schedule, and every answer that names you is counted.

How you show up across your area

Example scan, demo dataScanned 5 Nov 2026
Average rank
15.1
Points in the top 3
1
Found at
21 of 25 points

Top competitors in your area

BusinessAvg rankPoints in top 3Rating
Accountant Union7.094.8 (482)
Accountant Maple6.363.6 (551)
Accountant River8.164.0 (509)
Accountant West10.264.1 (373)
Accountant Lake12.354.0 (303)

What to fix first

  1. Close the review gap

    The top competitors have a median of 509 reviews. You have 109.

  2. You drop out of the results in parts of your area

    At 4 of 25 points you’re not in the top 20. Google ranks local results on relevance, distance and prominence. You can’t change the distance, but your categories, services and reviews affect how far out you still show up.

  3. Get into the top 3 in more places

    You make the top 3 at 1 of 25 points. Most people tap one of the first three results, so that’s where the calls come from. The competitors above you are the ones to compare categories, services and reviews with.

People search “accountant”, “chartered accountant”, “bookkeeper” and “tax advisor” for different needs, and Google Maps answers each with its own list. A firm can lead for one of those searches and be missing for another. The scan shows each one from points around your firm.

Common Business Profile categories for Accountants

  • Accountant
  • Chartered accountant
  • Bookkeeping service
  • Tax consultant
  • Tax preparation service

Your primary category is one of the clearest signals of what you do. Compare yours with the businesses that outrank you.

Questions about Google Maps for Accountants

Does “chartered accountant” return different results from “accountant”?

It can. They’re separate searches, and a firm whose profile mentions its chartered accountants and uses the Chartered accountant category gives Google a closer match. Use that category only if it’s accurate for your firm.

Which category should an accounting firm use?

Accountant is the broad choice. If most of your work is tax returns or bookkeeping, Tax consultant or Bookkeeping service may fit better as the primary category, with the others as secondary categories.

Do I need an office to rank on Google Maps?

You need a location where you meet clients in person during your hours, or you can run as a service-area business with the address hidden if you visit clients instead. Firms that only work online aren’t eligible for a Business Profile.

Is it worth checking before the Self Assessment deadline?

Yes. Searches for tax help usually rise ahead of the 31 January deadline, and a scan beforehand shows where you stand going into the busy months.

Can each accountant at the firm have a profile?

Google’s guidelines allow public-facing professionals with their own clients to have a profile alongside the firm’s. If you work alone, keep one profile. Separate profiles can compete with the firm’s for the same searches.

Questions

How is the ranking measured?

We run the same Google Maps search from 25 points in a grid around your business and record where you appear at each one. Every search is placed at its point, with no personal search history attached.

Why do I rank differently across my area?

Because distance is part of the ranking. Google weighs how far each business is from the person searching, so your position changes as the searcher moves. Relevance and prominence affect how far out you still show up.

Is it free?

Yes. A scan of up to 25 points and one answer from each AI assistant are free, with no account needed.

What do you ask the AI assistants?

We ask each assistant on the card the question shown there, once, for your city, and check whether your business is named in the answer. If an assistant isn’t available in your country, the card says so.

Why do AI assistants name different businesses than Google Maps?

Because they answer a different way. An assistant answers for the whole city rather than for one spot, and builds its answer from what it finds on the web, such as review sites, directories and articles. The sources it cites show where it looked.

Is Listed Local part of Google?

No. Listed Local is independent and isn’t affiliated with or endorsed by Google. A free scan only reads search results; it doesn’t change anything on your Business Profile.