At your door
Search for “insurance agent”
- 1Your agencyYouInsurance agent0.0 km
- 2Insurance agent UnionInsurance agent1.1 km
- 3Insurance agent MeadowInsurance agent1.3 km
You’re #1 here
See what clients near your agency see on Google Maps.
Not everyone searches from your front door. We run the search clients use from 25 points around your agency and show you the map they get at each one. Free, no signup.
- Top 3
- 4–10
- 11–20
- Not in the top 20
Your 25 points
Example scan, demo data| Row 1, column 1: #13 | Row 1, column 2: #12 | Row 1, column 3: #13 | Row 1, column 4: #15 | Row 1, column 5: #15 |
| Row 2, column 1: #10 | Row 2, column 2: #9 | Row 2, column 3: #6 | Row 2, column 4: #10 | Row 2, column 5: #14 |
| Row 3, column 1: #9 | Row 3, column 2: #6 | Row 3, column 3: #1 | Row 3, column 4: #4 | Row 3, column 5: #13 |
| Row 4, column 1: #11 | Row 4, column 2: #9 | Row 4, column 3: #7 | Row 4, column 4: #10 | Row 4, column 5: #13 |
| Row 5, column 1: #11 | Row 5, column 2: #10 | Row 5, column 3: #11 | Row 5, column 4: #10 | Row 5, column 5: #12 |
What clients see from three spots
2 km west
Search for “insurance agent”
- 1Insurance agent StationInsurance agent1.6 km
- 2Insurance agent RiverInsurance agent1.6 km
- 3Insurance agent HillInsurance agent2.1 km
You’re #6 here, below the top 3
4 km north
Search for “insurance agent”
- 1Insurance agent CentralInsurance agent0.7 km
- 2Insurance agent CedarInsurance agent0.9 km
- 3Insurance agent MapleInsurance agent2.0 km
You’re #13 here, below the top 3
What AI tells them
Example scan, demo dataAsked: “Can you recommend the best insurance agent in Toronto?”
ChatGPT
Not mentionedHere are some well-regarded options in Toronto, based on reviews and reputation. 1. Insurance agent North — Often recommended for families. 2. Insurance agent River — Often recommended for families. 3…
Sources cited
Show Full AnswerHide Answer
Here are some well-regarded options in Toronto, based on reviews and reputation. 1. Insurance agent North — Often recommended for families. 2. Insurance agent River — Often recommended for families. 3. Insurance agent Oak — Highly rated nearby. 4. Insurance agent Lake — Open late on weekdays. 5. Insurance agent Central — Open late on weekdays.
Gemini
Not mentionedSeveral places in Toronto are often recommended: 1. Insurance agent Hill — Highly rated nearby. 2. Insurance agent West — Often recommended for families. 3. Insurance agent East — Open late on weekday…
Sources cited
Show Full AnswerHide Answer
Several places in Toronto are often recommended: 1. Insurance agent Hill — Highly rated nearby. 2. Insurance agent West — Often recommended for families. 3. Insurance agent East — Open late on weekdays. 4. Insurance agent Cedar — Highly rated nearby. 5. Insurance agent Park — Highly rated nearby.
Perplexity
Mentioned…Crown — Many recent reviews. 2. Insurance agent Union — Often recommended for families. 3. Your agency — Praised for friendly staff. 4. Insurance agent Linden — Praised for friendly staf…
Sources cited
Show Full AnswerHide Answer
Based on recent ratings, these stand out in Toronto: 1. Insurance agent Crown — Many recent reviews. 2. Insurance agent Union — Often recommended for families. 3. Your agency — Praised for friendly staff. 4. Insurance agent Linden — Praised for friendly staff. 5. Insurance agent Maple — Highly rated nearby. 6. Insurance agent Meadow — Open late on weekdays.
One answer from each assistant, asked today. The same question can get a different answer next time, which is why tracking asks repeatedly.
To see how often you’re named, track it: each assistant is asked again on a schedule, and every answer that names you is counted.
How you show up across your area
Example scan, demo dataScanned Nov 5, 2026- Average rank
- 10.2
- Points in the top 3
- 1
- Found at
- 25 of 25 points
Top competitors in your area
| Business | Avg rank | Points in top 3 | Rating |
|---|---|---|---|
| Insurance agent Hill | 7.0 | 7 | |
| Insurance agent Market | 10.1 | 6 | |
| Insurance agent Station | 8.5 | 5 | |
| Insurance agent Harbor | 8.8 | 5 | |
| Insurance agent Oak | 9.1 | 5 |
What to fix first
Close the review gap
The top competitors have a median of 296 reviews. You have 74.
Get into the top 3 in more places
You make the top 3 at 1 of 25 points. Most people tap one of the first three results, so that’s where the calls come from. The competitors above you are the ones to compare categories, services and reviews with.
Searches like “car insurance” and “home insurance” on Google Maps return local offices, which can include agents for large carriers as well as independent agencies. Each office ranks around its own address, so two agents with the same carrier can see very different results a short drive apart. The scan shows where your agency appears for the coverage you sell.
Common Business Profile categories for Insurance Agents
- Insurance agency
- Auto insurance agency
- Home insurance agency
- Life insurance agency
- Insurance broker
Your primary category is one of the clearest signals of what you do. Compare yours with the businesses that outrank you.
Questions about Google Maps for Insurance Agents
Can insurance agents have their own Google profile?
Yes. Google’s guidelines name insurance agents among the individual practitioners who can have a profile of their own, in addition to the agency’s. It must be at a location where you serve clients during your stated hours.
Why do I rank for “insurance agent” but not for “car insurance”?
They’re separate searches with their own results. Line-specific categories such as Auto insurance agency, plus the services you list and your website, tell Google which kinds of coverage you sell. Scan each term you care about.
Which category should an insurance agency use?
Insurance agency is the general choice. Add line-specific categories such as Auto insurance agency, Home insurance agency or Life insurance agency for the coverage you actually sell.
Can I put the carrier’s name in my business name?
Only if that’s how your business is actually named, for example on your signage. Google’s guidelines require your real-world name, and carriers may have their own rules for how agents name their profiles.
Do reviews matter for insurance agents?
Yes. Google counts review count and rating toward prominence. Reviews on your profile count for your office alone, not for the carrier’s other offices, so compare yours with the agencies that outrank you nearby.
Questions
How is the ranking measured?
We run the same Google Maps search from 25 points in a grid around your business and record where you appear at each one. Every search is placed at its point, with no personal search history attached.
Why do I rank differently across my area?
Because distance is part of the ranking. Google weighs how far each business is from the person searching, so your position changes as the searcher moves. Relevance and prominence affect how far out you still show up.
Is it free?
Yes. A scan of up to 25 points and one answer from each AI assistant are free, with no account needed.
What do you ask the AI assistants?
We ask each assistant on the card the question shown there, once, for your city, and check whether your business is named in the answer. If an assistant isn’t available in your country, the card says so.
Why do AI assistants name different businesses than Google Maps?
Because they answer a different way. An assistant answers for the whole city rather than for one spot, and builds its answer from what it finds on the web, such as review sites, directories and articles. The sources it cites show where it looked.
Is Listed Local part of Google?
No. Listed Local is independent and isn’t affiliated with or endorsed by Google. A free scan only reads search results; it doesn’t change anything on your Business Profile.