At your door
Search for “insurance agent”
- 1Your agencyYouInsurance agent0.0 km
- 2Insurance agent HarborInsurance agent1.7 km
- 3Insurance agent StationInsurance agent2.6 km
You’re #1 here
See what clients near your agency see on Google Maps.
Not everyone searches from your front door. We run the search clients use from 25 points around your agency and show you the map they get at each one. Free, no signup.
- Top 3
- 4–10
- 11–20
- Not in the top 20
Your 25 points
Example scan, demo data| Row 1, column 1: #5 | Row 1, column 2: #4 | Row 1, column 3: #4 | Row 1, column 4: #4 | Row 1, column 5: #7 |
| Row 2, column 1: #7 | Row 2, column 2: #4 | Row 2, column 3: #1 | Row 2, column 4: #4 | Row 2, column 5: #8 |
| Row 3, column 1: #7 | Row 3, column 2: #6 | Row 3, column 3: #1 | Row 3, column 4: #3 | Row 3, column 5: #8 |
| Row 4, column 1: #12 | Row 4, column 2: #10 | Row 4, column 3: #4 | Row 4, column 4: #11 | Row 4, column 5: #13 |
| Row 5, column 1: #11 | Row 5, column 2: #10 | Row 5, column 3: #10 | Row 5, column 4: #12 | Row 5, column 5: #15 |
What clients see from three spots
2 km west
Search for “insurance agent”
- 1Insurance agent HarborInsurance agent0.3 km
- 2Insurance agent BridgeInsurance agent0.7 km
- 3Insurance agent WestInsurance agent0.8 km
You’re #6 here, below the top 3
4 km north
Search for “insurance agent”
- 1Insurance agent HillInsurance agent2.6 km
- 2Insurance agent UnionInsurance agent3.0 km
- 3Insurance agent HarborInsurance agent4.6 km
You’re #4 here, below the top 3
What AI tells them
Example scan, demo dataAsked: “Can you recommend the best insurance agent in Sydney?”
ChatGPT
Mentioned…nt River — Often recommended for families. 3. Insurance agent Oak — Highly rated nearby. 4. Your agency — Highly rated nearby. 5. Insurance agent Lake — Praised for friendly staff. 6.…
Sources cited
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Here are some well-regarded options in Sydney, based on reviews and reputation. 1. Insurance agent North — Often recommended for families. 2. Insurance agent River — Often recommended for families. 3. Insurance agent Oak — Highly rated nearby. 4. Your agency — Highly rated nearby. 5. Insurance agent Lake — Praised for friendly staff. 6. Insurance agent Central — Praised for friendly staff.
Gemini
Mentioned…nt Hill — Highly rated nearby. 2. Insurance agent West — Often recommended for families. 3. Your agency — Praised for friendly staff. 4. Insurance agent East — Praised for friendly staff…
Sources cited
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Several places in Sydney are often recommended: 1. Insurance agent Hill — Highly rated nearby. 2. Insurance agent West — Often recommended for families. 3. Your agency — Praised for friendly staff. 4. Insurance agent East — Praised for friendly staff. 5. Insurance agent Cedar — Many recent reviews. 6. Insurance agent Park — Many recent reviews.
Perplexity
Mentioned…Crown — Many recent reviews. 2. Insurance agent Union — Often recommended for families. 3. Your agency — Praised for friendly staff. 4. Insurance agent Linden — Praised for friendly staf…
Sources cited
Show Full AnswerHide Answer
Based on recent ratings, these stand out in Sydney: 1. Insurance agent Crown — Many recent reviews. 2. Insurance agent Union — Often recommended for families. 3. Your agency — Praised for friendly staff. 4. Insurance agent Linden — Praised for friendly staff. 5. Insurance agent Maple — Highly rated nearby. 6. Insurance agent Meadow — Open late on weekdays.
One answer from each assistant, asked today. The same question can get a different answer next time, which is why tracking asks repeatedly.
To see how often you’re named, track it: each assistant is asked again on a schedule, and every answer that names you is counted.
How you show up across your area
Example scan, demo dataScanned 5 Nov 2026- Average rank
- 7.2
- Points in the top 3
- 3
- Found at
- 25 of 25 points
Top competitors in your area
| Business | Avg rank | Points in top 3 | Rating |
|---|---|---|---|
| Insurance agent Harbor | 6.2 | 8 | |
| Insurance agent Summit | 7.2 | 8 | |
| Insurance agent Garden | 7.5 | 7 | |
| Insurance agent Bridge | 9.1 | 7 | |
| Insurance agent Station | 5.5 | 6 |
What to fix first
Get into the top 3 in more places
You make the top 3 at 3 of 25 points. Most people tap one of the first three results, so that’s where the calls come from. The competitors above you are the ones to compare categories, services and reviews with.
Searches like “car insurance” and “home insurance” on Google Maps return local offices, which can include agents for large insurers as well as independent agencies. Each office ranks around its own address, so two agents with the same insurer can see very different results a short drive apart. The scan shows where your agency appears for the cover you sell.
Common Business Profile categories for Insurance Agents
- Insurance agency
- Auto insurance agency
- Home insurance agency
- Life insurance agency
- Insurance broker
Your primary category is one of the clearest signals of what you do. Compare yours with the businesses that outrank you.
Questions about Google Maps for Insurance Agents
Can insurance agents have their own Google profile?
Yes. Google’s guidelines name insurance agents among the individual practitioners who can have a profile of their own, in addition to the agency’s. It must be at a location where you serve clients during your stated hours.
Why do I rank for “insurance agent” but not for “car insurance”?
They’re separate searches with their own results. Line-specific categories such as Auto insurance agency, plus the services you list and your website, tell Google which kinds of cover you sell. Scan each term you care about.
Which category should an insurance agency use?
Insurance agency is the general choice. Add line-specific categories such as Auto insurance agency, Home insurance agency or Life insurance agency for the cover you actually sell.
Can I put the insurer’s name in my business name?
Only if that’s how your business is actually named, for example on your signage. Google’s guidelines require your real-world name, and insurers may have their own rules for how agents name their profiles.
Do reviews matter for insurance agents?
Yes. Google counts review count and rating towards prominence. Reviews on your profile count for your office alone, not for the insurer’s other offices, so compare yours with the agencies that outrank you nearby.
Questions
How is the ranking measured?
We run the same Google Maps search from 25 points in a grid around your business and record where you appear at each one. Every search is placed at its point, with no personal search history attached.
Why do I rank differently across my area?
Because distance is part of the ranking. Google weighs how far each business is from the person searching, so your position changes as the searcher moves. Relevance and prominence affect how far out you still show up.
Is it free?
Yes. A scan of up to 25 points and one answer from each AI assistant are free, with no account needed.
What do you ask the AI assistants?
We ask each assistant on the card the question shown there, once, for your city, and check whether your business is named in the answer. If an assistant isn’t available in your country, the card says so.
Why do AI assistants name different businesses than Google Maps?
Because they answer a different way. An assistant answers for the whole city rather than for one spot, and builds its answer from what it finds on the web, such as review sites, directories and articles. The sources it cites show where it looked.
Is Listed Local part of Google?
No. Listed Local is independent and isn’t affiliated with or endorsed by Google. A free scan only reads search results; it doesn’t change anything on your Business Profile.