Listed Local vs BrightLocal: Google Maps and AI tracking

Listed Local’s Agency plan is US$99 a month. It tracks up to 25 client locations with 5 keywords each, and scans every keyword on Google Maps each week, on a grid of up to 7×7 points. Reports go out under your agency’s name and logo, as a share link, a PDF or a page in your client portal, and each location’s main keyword gets answers from ChatGPT, Gemini and Perplexity on every scheduled scan.

Each scan shows where any business in the results ranks at every point, next to your client. It also shows which businesses ChatGPT names for the same search and your client’s share of those mentions, and, with the AI visibility add-on, the same for Google AI Mode. In the app, any two scans on the same grid compare point by point, so you see exactly where the client gained or lost places. Share links can carry a password and, on the Agency plan, your own domain.

Two tools help you win new clients. Prospecting scans every business in a category and city and ranks them by how much there is to win, each with an audit you can send under your brand. The lead widget puts a free Google Maps check on your own website and sends you the contact details of every visitor who asks for the full report.

Like BrightLocal, Listed Local prices by location and puts your brand on reports on every plan. The difference is how the price moves as you add clients: Listed Local’s Agency plan is US$99 a month for up to 25 locations, while BrightLocal’s Track plan goes from US$83 a month at 10 locations to US$156 at 21 to 30. BrightLocal says its platform works in the USA, UK, Canada and Australia; Listed Local also runs in India and Sweden.

Run a Free Scan

Take an agency with 10 client locations, 3 keywords each, a 7×7 grid scanned weekly, and reports under its own logo. That is 10 × 3 × 49 = 1,470 grid points a week: about 6,370 a month on average (52 weeks ÷ 12), and 7,350 in a month with five scan days. The prices below come from each pricing page on 9 November 2026, in US dollars before tax.

BrightLocal prices in bands of locations. For 6 to 10 locations, Track is US$83 a month billed monthly, or US$747 a year; Manage is US$109 or US$980, and Grow US$131 or US$1,178. White-labelling, the Local Search Grid and the Local AI Visibility Tracker come with every plan. Track lists the geo-grid for up to five keywords, and the pricing page doesn’t say whether that is per location or how often a grid can run, so we can’t confirm that Track covers this agency’s 30 weekly grids.

If it does, BrightLocal Track costs US$16 a month less than Listed Local’s Agency plan at US$99, or US$243 a year less (US$747 against US$990). With Listed Local’s AI visibility add-on, US$49 a month, the gap is US$65 a month.

That changes as the agency grows. At 11 to 20 locations Track is US$104 a month, and at 21 to 30 it is US$156. Listed Local’s Agency plan stays at US$99 up to 25 locations: at 25 clients that is US$57 a month less than Track, and US$8 less with the AI add-on (US$148).

See Pricing

BrightLocal covers more of local SEO than Listed Local:

• Citations, listings and reviews in the same platform: citation building from US$3.20 a site, or US$2 with bulk credits; listings sync and Google Business Profile post scheduling on Manage and Grow; review monitoring, review requests and a review widget on Grow
• Grids up to 15×15, against Listed Local’s 7×7, and a Local Rank Tracker for up to 100 keywords and four competitors per location
• Google AI Overviews in its AI tracker, with up to 20 prompts per location and a score from 0 to 100
• A 14-day free trial with no credit card

Two things on Listed Local’s build plan aren’t available yet. One is profile fixes applied across many clients through the Google Business Profile API, then re-scanned to show the result. The other is passing requests from business owners who used the free checker and asked for a local specialist to partner agencies in their area.

BrightLocal fits if you want citations, listings and reviews in the same tool as your rank tracking, grids larger than 7×7, or Google AI Overviews.

If your reporting centres on the Google Maps grid and AI answers, start with Listed Local: a price that holds at US$99 a month up to 25 clients, white-label on every plan, Gemini and Perplexity next to ChatGPT, and prospecting that ranks a city’s businesses as audit targets. Run a free scan on one of your clients to see the report.

Run a Free Scan