Listed Local vs Whitespark: Google Maps and AI tracking

Listed Local’s Agency plan is US$99 a month. It tracks up to 25 client locations with 5 keywords each, and scans every keyword on Google Maps each week, on a grid of up to 7×7 points. Reports go out under your agency’s name and logo, as a share link, a PDF or a page in your client portal, and each location’s main keyword gets answers from ChatGPT, Gemini and Perplexity on every scheduled scan.

Each scan shows where any business in the results ranks at every point, next to your client. It also shows which businesses ChatGPT names for the same search and your client’s share of those mentions, and, with the AI visibility add-on, the same for Google AI Mode. In the app, any two scans on the same grid compare point by point, so you see exactly where the client gained or lost places. Share links can carry a password and, on the Agency plan, your own domain.

Two tools help you win new clients. Prospecting scans every business in a category and city and ranks them by how much there is to win, each with an audit you can send under your brand. The lead widget puts a free Google Maps check on your own website and sends you the contact details of every visitor who asks for the full report.

Whitespark sells its tools one by one, and its geo-grid tool, Local Ranking Grids, charges a credit for every grid point. Listed Local puts the grid, the AI answers, the client portal and prospecting in one plan, priced by the number of clients you track.

Run a Free Scan

Take an agency with 10 client locations, 3 keywords each, a 7×7 grid scanned weekly, and reports under its own logo. That is 10 × 3 × 49 = 1,470 grid points a week: about 6,370 a month on average (52 weeks ÷ 12), and 7,350 in a month with five scan days. The prices below come from each pricing page on 9 November 2026, in US dollars before tax.

Local Ranking Grids charges one credit per grid point, and unused credits expire after each billing period. The US$20 plan’s 5,000 credits a month fall short, so this agency needs the US$50 plan, with 15,000. Its share links and screenshots carry no Whitespark branding.

Listed Local’s Agency plan is US$99 a month, so for the grids alone Whitespark costs US$49 a month less. The US$99 also includes AI answers from ChatGPT, Gemini and Perplexity, prospecting and a lead widget, which the Local Ranking Grids page doesn’t list.

The gap closes as the agency grows. At 25 locations, Agency’s limit, the same grids use about 15,925 credits a month, which takes Whitespark’s US$100 plan; Listed Local is still US$99.

See Pricing

Whitespark does more than Listed Local here:

• Grids from 4 to 225 points, ranked up to 100 positions deep and scanned on demand or daily, weekly or monthly; Listed Local scans up to 7×7 points, 20 results deep, weekly, with extra scans when you need them
• Organic, local pack and Maps rankings in Google and Bing, on desktop and mobile, in its separate Local Rank Tracker
• An Analyze tab that follows ranking trends, review velocity and profile changes for you and up to 100 competitors
• An API, and an MCP connection that lets your own AI tools read your grids, scan history and competitor data

Two things on Listed Local’s build plan aren’t available yet. One is profile fixes applied across many clients through the Google Business Profile API, then re-scanned to show the result. The other is passing requests from business owners who used the free checker and asked for a local specialist to partner agencies in their area.

Whitespark fits if you need grids larger than 7×7, rankings past the top 20, organic and Bing tracking, or the lowest price for Google Maps grids alone.

If you want per-location pricing and your logo on every report, start with Listed Local: one plan with the grid, answers from ChatGPT, Gemini and Perplexity, a client portal, prospecting and a lead widget, at a price that follows your client count rather than grid points. Run a free scan on one of your clients to see the report.

Run a Free Scan