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See how often AI assistants name your client, and who they name instead

Ask ChatGPT for a dentist in a city and it names a few businesses, and the list can change from one ask to the next. Listed Local asks each assistant the same local question on every scheduled scan of a location’s main keyword and counts how often it names your client.

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One question, three different answers

ChatGPT, Gemini and Perplexity each write their own answer. They usually look up business listings, review sites, directories and websites, then name the few businesses that match best. Your client’s name is marked wherever it appears.

What AI tells themExample scan, demo data

Asked: “Can you recommend the best dentist in Manchester?”

ChatGPT

Not mentioned

Asked 5 Nov 2026

Here are some well-regarded options in Manchester, based on reviews and reputation. 1. Dentist North — Many recent reviews. 2. Dentist River — Highly rated nearby. 3. Dentist Oak — Many recent reviews…
Sources cited
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Here are some well-regarded options in Manchester, based on reviews and reputation. 1. Dentist North — Many recent reviews. 2. Dentist River — Highly rated nearby. 3. Dentist Oak — Many recent reviews. 4. Dentist Lake — Often recommended for families. 5. Dentist Central — Often recommended for families.

Gemini

Mentioned

Asked 5 Nov 2026

…nded: 1. Dentist Hill — Open late on weekdays. 2. Dentist West — Highly rated nearby. 3. Sample practice — Often recommended for families. 4. Dentist East — Often recommended for famil…
Sources cited
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Several places in Manchester are often recommended: 1. Dentist Hill — Open late on weekdays. 2. Dentist West — Highly rated nearby. 3. Sample practice — Often recommended for families. 4. Dentist East — Often recommended for families. 5. Dentist Cedar — Many recent reviews. 6. Dentist Park — Praised for friendly staff.

Perplexity

Not mentioned

Asked 5 Nov 2026

Based on recent ratings, these stand out in Manchester: 1. Dentist Crown — Highly rated nearby. 2. Dentist Union — Praised for friendly staff. 3. Dentist Linden — Highly rated nearby. 4. Dentist Maple…
Sources cited
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Based on recent ratings, these stand out in Manchester: 1. Dentist Crown — Highly rated nearby. 2. Dentist Union — Praised for friendly staff. 3. Dentist Linden — Highly rated nearby. 4. Dentist Maple — Highly rated nearby. 5. Dentist Meadow — Highly rated nearby.

A count, not a screenshot

Ask again and the list can change, so one answer is a sample, not a measurement. With the AI visibility add-on, each assistant gets the question 3 times on every scheduled scan of the main keyword, and the report shows how many of those answers named your client. Assistants are never averaged into one score.

How often each assistant names Sample practiceExample scan, demo data
  • ChatGPTNamed in 0 of 3 answers
  • GeminiNamed in 3 of 3 answers
  • PerplexityNamed in 0 of 3 answers

Who the assistants name instead

ChatGPT tags the businesses it names, so you see who else it recommends and in how many answers, with your client’s row among them. The sources each assistant cited show where your client needs to be listed next.

Who the assistants nameExample scan, demo data

Who the assistants name

ChatGPT

How many of the 3 answers from ChatGPT named each business. These assistants say which businesses they name.

0%Sample practice got 0 of the 15 business mentions in the answers from ChatGPT.

  1. Dentist CentralNamed in 3 of 3 answers
  2. Dentist LakeNamed in 3 of 3 answers
  3. Dentist NorthNamed in 3 of 3 answers
  4. Dentist OakNamed in 3 of 3 answers
  5. Dentist RiverNamed in 3 of 3 answers
  6. Sample practiceYouNamed in 0 of 3 answers

  • Gemini

    1. Sample practiceYouNamed in 3 of 3 answers

    Gemini doesn't say which businesses it names, so only Sample practice is counted here.

  • Perplexity

    1. Sample practiceYouNamed in 0 of 3 answers

    Perplexity doesn't say which businesses it names, so only Sample practice is counted here.

The share above counts only ChatGPT: answers from Gemini and Perplexity don't say which businesses they name.

Google AI Mode, point by point

Google AI Mode accepts map coordinates, so the add-on asks it from up to 5×5 points of the same grid as the Google Maps scan and shows where it names your client. ChatGPT, Gemini and Perplexity are asked about the city.

Why AI answers vary

The same question can get a different answer each time. The common reasons:

  • Each answer is written fresh, so the wording and the businesses named can change from one ask to the next.
  • Small changes in the question, such as “best” instead of “near me”, change what the assistant looks up.
  • Sources change: new reviews, updated listings and new articles change what the assistant finds.
  • Each assistant uses its own model and its own sources, and models are updated, so the assistants often disagree.

What a business can do about it

No tool can make an assistant name a business. What Listed Local can show is where the business is missing and which sources the assistant cited instead.

  • Get listed, with accurate details, on the directories and review sites the assistant cited.
  • Keep the Google Business Profile complete: categories, services, hours and photos.
  • Make the website say plainly what the business does and where.
  • Check again after changes, and judge the result over several answers, not one.

Questions

Why did an AI assistant recommend my competitor and not me?

It named the businesses that best matched what it found for that question at that moment. Look at the sources it cited: if competitors appear there and you don’t, start there. Then check across several answers, because one answer can differ from the next.

Is a single AI answer reliable?

As a snapshot, yes. As a measurement, no. Answers change between asks, so with the AI visibility add-on Listed Local reports how many of several answers named the business.

Which AI assistants does Listed Local measure?

ChatGPT, Gemini and Perplexity on every plan, and Google AI Mode with the AI visibility add-on, in the markets where each one is available.

Is AI visibility measured locally?

Google AI Mode is, with the AI visibility add-on: it’s asked with map coordinates from up to 5×5 points of the same grid as the Google Maps scan. ChatGPT, Gemini and Perplexity are asked about the city.

How often should AI visibility be checked?

Often enough to see a trend. Because single answers vary, a run of answers over several weeks says more than any one day.

Is Listed Local affiliated with Google, OpenAI or Perplexity?

No. Listed Local is independent. It records what these assistants answer and isn’t affiliated with or endorsed by any of them.

See what AI says about a business today

The free scan includes one answer each from ChatGPT, Gemini and Perplexity, asked today, beside the Google Maps grid. On a plan, the AI visibility add-on starts at US$19 a month.

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