At your door
Search for “solicitor”
- 1Your firmYouSolicitor0.0 mi
- 2Solicitor MarketSolicitor0.2 mi
- 3Solicitor ParkSolicitor1.2 mi
You’re #1 here
See what clients near your firm see on Google Maps.
Not everyone searches from your front door. We run the search clients use from 25 points around your firm and show you the map they get at each one. Free, no signup.
- Top 3
- 4–10
- 11–20
- Not in the top 20
Your 25 points
Example scan, demo data| Row 1, column 1: #20 | Row 1, column 2: #20 | Row 1, column 3: #18 | Row 1, column 4: #19 | Row 1, column 5: #19 |
| Row 2, column 1: #19 | Row 2, column 2: #14 | Row 2, column 3: #11 | Row 2, column 4: #14 | Row 2, column 5: #16 |
| Row 3, column 1: #17 | Row 3, column 2: #9 | Row 3, column 3: #1 | Row 3, column 4: #10 | Row 3, column 5: #20 |
| Row 4, column 1: #19 | Row 4, column 2: #14 | Row 4, column 3: #15 | Row 4, column 4: #16 | Row 4, column 5: #19 |
| Row 5, column 1: not in the top 20 | Row 5, column 2: #17 | Row 5, column 3: #16 | Row 5, column 4: #19 | Row 5, column 5: not in the top 20 |
What clients see from three spots
1 mi west
Search for “solicitor”
- 1Solicitor MeadowSolicitor0.9 mi
- 2Solicitor UnionSolicitor1.1 mi
- 3Solicitor SummitSolicitor1.3 mi
You’re #9 here, below the top 3
2 mi north
Search for “solicitor”
- 1Solicitor SummitSolicitor0.9 mi
- 2Solicitor ParkSolicitor1.0 mi
- 3Solicitor GardenSolicitor0.8 mi
You’re #18 here, below the top 3
What AI tells them
Example scan, demo dataAsked: “Can you recommend the best solicitor in Manchester?”
ChatGPT
Mentioned…Solicitor North — Praised for friendly staff. 2. Solicitor River — Highly rated nearby. 3. Your firm — Many recent reviews. 4. Solicitor Oak — Highly rated nearby. 5. Solicitor Lake…
Sources cited
Show Full AnswerHide Answer
Here are some well-regarded options in Manchester, based on reviews and reputation. 1. Solicitor North — Praised for friendly staff. 2. Solicitor River — Highly rated nearby. 3. Your firm — Many recent reviews. 4. Solicitor Oak — Highly rated nearby. 5. Solicitor Lake — Open late on weekdays. 6. Solicitor Central — Many recent reviews.
Gemini
Mentioned…1. Solicitor Hill — Open late on weekdays. 2. Solicitor West — Many recent reviews. 3. Your firm — Many recent reviews. 4. Solicitor East — Open late on weekdays. 5. Solicitor Ceda…
Sources cited
Show Full AnswerHide Answer
Several places in Manchester are often recommended: 1. Solicitor Hill — Open late on weekdays. 2. Solicitor West — Many recent reviews. 3. Your firm — Many recent reviews. 4. Solicitor East — Open late on weekdays. 5. Solicitor Cedar — Highly rated nearby. 6. Solicitor Park — Open late on weekdays.
Perplexity
Mentioned…citor Union — Often recommended for families. 3. Solicitor Linden — Highly rated nearby. 4. Your firm — Often recommended for families. 5. Solicitor Maple — Open late on weekdays. 6. S…
Sources cited
Show Full AnswerHide Answer
Based on recent ratings, these stand out in Manchester: 1. Solicitor Crown — Highly rated nearby. 2. Solicitor Union — Often recommended for families. 3. Solicitor Linden — Highly rated nearby. 4. Your firm — Often recommended for families. 5. Solicitor Maple — Open late on weekdays. 6. Solicitor Meadow — Highly rated nearby.
One answer from each assistant, asked today. The same question can get a different answer next time, which is why tracking asks repeatedly.
To see how often you’re named, track it: each assistant is asked again on a schedule, and every answer that names you is counted.
How you show up across your area
Example scan, demo dataScanned 5 Nov 2026- Average rank
- 16.2
- Points in the top 3
- 1
- Found at
- 23 of 25 points
Top competitors in your area
| Business | Avg rank | Points in top 3 | Rating |
|---|---|---|---|
| Solicitor Park | 5.3 | 10 | |
| Solicitor Summit | 6.2 | 8 | |
| Solicitor Oak | 6.7 | 7 | |
| Solicitor Union | 6.3 | 6 | |
| Solicitor Meadow | 8.3 | 6 |
What to fix first
Close the review gap
The top competitors have a median of 503 reviews. You have 109.
You drop out of the results in parts of your area
At 2 of 25 points you’re not in the top 20. Google ranks local results on relevance, distance and prominence. You can’t change the distance, but your categories, services and reviews affect how far out you still show up.
Get into the top 3 in more places
You make the top 3 at 1 of 25 points. Most people tap one of the first three results, so that’s where the calls come from. The competitors above you are the ones to compare categories, services and reviews with.
Searches for a solicitor often name the area of law, such as “family solicitor” or “conveyancing solicitor”, and Google Maps answers each of those as its own search. A firm can lead for one practice area and be absent for another from the same street corner. Scan each practice area you want clients to find you for.
Common Business Profile categories for Solicitors
- Solicitor
- Law firm
- Conveyancer
- Personal injury attorney
- Family law attorney
Your primary category is one of the clearest signals of what you do. Compare yours with the businesses that outrank you.
Questions about Google Maps for Solicitors
Which Business Profile category should a firm of solicitors use?
Pick the primary category that matches the work you most want to be found for, as long as it’s accurate. A specific category such as Conveyancer tells Google more than a general one like Law firm or Solicitor. Add other practice areas as secondary categories only if the firm handles them.
Can individual solicitors have their own Google profiles?
Yes. Google’s guidelines allow lawyers who deal with clients directly to have a profile of their own as well as the firm’s, while a sole practitioner should keep a single profile. Solicitors’ profiles can appear for the same searches as the firm’s, so check how they rank against each other.
Why does a firm across town outrank us near our own office?
Distance is only one of the three things Google weighs. A firm farther away can still lead if its profile matches the search more closely or it’s more prominent, for example with more reviews or more mentions around the web. The scan shows the points where that happens.
Does adding “injury solicitors” to our business name help?
Don’t do it. Google’s guidelines require the name you use in the real world, and keyword-stuffed names can be edited by Google or get the profile suspended. Competitors can also report them.
Can we list a virtual office or a shared workspace?
Usually not. Google requires a location where you meet clients during your stated hours, and a virtual office qualifies only if it’s staffed during those hours. Profiles at ineligible addresses can be suspended.
Questions
How is the ranking measured?
We run the same Google Maps search from 25 points in a grid around your business and record where you appear at each one. Every search is placed at its point, with no personal search history attached.
Why do I rank differently across my area?
Because distance is part of the ranking. Google weighs how far each business is from the person searching, so your position changes as the searcher moves. Relevance and prominence affect how far out you still show up.
Is it free?
Yes. A scan of up to 25 points and one answer from each AI assistant are free, with no account needed.
What do you ask the AI assistants?
We ask each assistant on the card the question shown there, once, for your city, and check whether your business is named in the answer. If an assistant isn’t available in your country, the card says so.
Why do AI assistants name different businesses than Google Maps?
Because they answer a different way. An assistant answers for the whole city rather than for one spot, and builds its answer from what it finds on the web, such as review sites, directories and articles. The sources it cites show where it looked.
Is Listed Local part of Google?
No. Listed Local is independent and isn’t affiliated with or endorsed by Google. A free scan only reads search results; it doesn’t change anything on your Business Profile.