At your door
Search for “insurance broker”
- 1Your firmYouInsurance broker0.0 mi
- 2Insurance broker BridgeInsurance broker1.3 mi
- 3Insurance broker LakeInsurance broker1.4 mi
You’re #1 here
See what clients near your firm see on Google Maps.
Not everyone searches from your front door. We run the search clients use from 25 points around your firm and show you the map they get at each one. Free, no signup.
- Top 3
- 4–10
- 11–20
- Not in the top 20
Your 25 points
Example scan, demo data| Row 1, column 1: #20 | Row 1, column 2: not in the top 20 | Row 1, column 3: #19 | Row 1, column 4: #17 | Row 1, column 5: #18 |
| Row 2, column 1: #19 | Row 2, column 2: #16 | Row 2, column 3: #13 | Row 2, column 4: #14 | Row 2, column 5: #18 |
| Row 3, column 1: #17 | Row 3, column 2: #9 | Row 3, column 3: #1 | Row 3, column 4: #5 | Row 3, column 5: #14 |
| Row 4, column 1: #15 | Row 4, column 2: #10 | Row 4, column 3: #4 | Row 4, column 4: #6 | Row 4, column 5: #14 |
| Row 5, column 1: #16 | Row 5, column 2: #13 | Row 5, column 3: #12 | Row 5, column 4: #12 | Row 5, column 5: #14 |
What clients see from three spots
1 mi west
Search for “insurance broker”
- 1Insurance broker CedarInsurance broker0.3 mi
- 2Insurance broker OakInsurance broker0.7 mi
- 3Insurance broker ParkInsurance broker0.5 mi
You’re #9 here, below the top 3
2 mi north
Search for “insurance broker”
- 1Insurance broker LindenInsurance broker0.5 mi
- 2Insurance broker LakeInsurance broker0.7 mi
- 3Insurance broker SouthInsurance broker1.1 mi
You’re #19 here, below the top 3
What AI tells them
Example scan, demo dataAsked: “Can you recommend the best insurance broker in Manchester?”
ChatGPT
Mentioned…Often recommended for families. 3. Insurance broker Oak — Often recommended for families. 4. Your firm — Often recommended for families. 5. Insurance broker Lake — Highly rated nearby. 6.…
Sources cited
Show Full AnswerHide Answer
Here are some well-regarded options in Manchester, based on reviews and reputation. 1. Insurance broker North — Many recent reviews. 2. Insurance broker River — Often recommended for families. 3. Insurance broker Oak — Often recommended for families. 4. Your firm — Often recommended for families. 5. Insurance broker Lake — Highly rated nearby. 6. Insurance broker Central — Many recent reviews.
Gemini
Not mentionedSeveral places in Manchester are often recommended: 1. Insurance broker Hill — Highly rated nearby. 2. Insurance broker West — Highly rated nearby. 3. Insurance broker East — Often recommended for fam…
Sources cited
Show Full AnswerHide Answer
Several places in Manchester are often recommended: 1. Insurance broker Hill — Highly rated nearby. 2. Insurance broker West — Highly rated nearby. 3. Insurance broker East — Often recommended for families. 4. Insurance broker Cedar — Praised for friendly staff. 5. Insurance broker Park — Praised for friendly staff.
Perplexity
Mentioned…own — Open late on weekdays. 2. Insurance broker Union — Often recommended for families. 3. Your firm — Many recent reviews. 4. Insurance broker Linden — Often recommended for families.…
Sources cited
Show Full AnswerHide Answer
Based on recent ratings, these stand out in Manchester: 1. Insurance broker Crown — Open late on weekdays. 2. Insurance broker Union — Often recommended for families. 3. Your firm — Many recent reviews. 4. Insurance broker Linden — Often recommended for families. 5. Insurance broker Maple — Often recommended for families. 6. Insurance broker Meadow — Often recommended for families.
One answer from each assistant, asked today. The same question can get a different answer next time, which is why tracking asks repeatedly.
To see how often you’re named, track it: each assistant is asked again on a schedule, and every answer that names you is counted.
How you show up across your area
Example scan, demo dataScanned 5 Nov 2026- Average rank
- 13.5
- Points in the top 3
- 1
- Found at
- 24 of 25 points
Top competitors in your area
| Business | Avg rank | Points in top 3 | Rating |
|---|---|---|---|
| Insurance broker Lake | 4.2 | 12 | |
| Insurance broker Bridge | 3.8 | 9 | |
| Insurance broker Oak | 6.5 | 9 | |
| Insurance broker Harbor | 11.6 | 5 | |
| Insurance broker Summit | 13.4 | 5 |
What to fix first
Close the review gap
The top competitors have a median of 314 reviews. You have 109.
You drop out of the results in parts of your area
At 1 of 25 points you’re not in the top 20. Google ranks local results on relevance, distance and prominence. You can’t change the distance, but your categories, services and reviews affect how far out you still show up.
Get into the top 3 in more places
You make the top 3 at 1 of 25 points. Most people tap one of the first three results, so that’s where the calls come from. The competitors above you are the ones to compare categories, services and reviews with.
Searches like “insurance broker”, “car insurance” and “home insurance” on Google Maps return local offices, which can include branches of national brokers as well as independent firms. Each office ranks around its own address, so two branches of the same broker can see very different results a short drive apart. The scan shows where your firm appears for the cover you arrange.
Common Business Profile categories for Insurance Brokers
- Insurance broker
- Insurance agency
- Auto insurance agency
- Home insurance agency
- Life insurance agency
Your primary category is one of the clearest signals of what you do. Compare yours with the businesses that outrank you.
Questions about Google Maps for Insurance Brokers
Can insurance brokers have their own Google profile?
Yes. Google’s guidelines name insurance agents among the individual practitioners who can have a profile of their own, in addition to the firm’s. It must be at a location where you serve clients during your stated hours.
Why do I rank for “insurance broker” but not for “car insurance”?
They’re separate searches with their own results. Line-specific categories such as Auto insurance agency, plus the services you list and your website, tell Google which kinds of cover you arrange. Scan each term you care about.
Which category should an insurance broker use?
Insurance broker is the general choice. Add line-specific categories such as Auto insurance agency, Home insurance agency or Life insurance agency for the cover you actually arrange.
Can I put an insurer’s name in my business name?
Only if that’s how your business is actually named, for example on your signage. Google’s guidelines require your real-world name, and insurers and broker networks may have their own rules for how firms name their profiles.
Do reviews matter for insurance brokers?
Yes. Google counts review count and rating towards prominence. Reviews on your profile count for your office alone, not for other branches, so compare yours with the brokers that outrank you nearby.
Questions
How is the ranking measured?
We run the same Google Maps search from 25 points in a grid around your business and record where you appear at each one. Every search is placed at its point, with no personal search history attached.
Why do I rank differently across my area?
Because distance is part of the ranking. Google weighs how far each business is from the person searching, so your position changes as the searcher moves. Relevance and prominence affect how far out you still show up.
Is it free?
Yes. A scan of up to 25 points and one answer from each AI assistant are free, with no account needed.
What do you ask the AI assistants?
We ask each assistant on the card the question shown there, once, for your city, and check whether your business is named in the answer. If an assistant isn’t available in your country, the card says so.
Why do AI assistants name different businesses than Google Maps?
Because they answer a different way. An assistant answers for the whole city rather than for one spot, and builds its answer from what it finds on the web, such as review sites, directories and articles. The sources it cites show where it looked.
Is Listed Local part of Google?
No. Listed Local is independent and isn’t affiliated with or endorsed by Google. A free scan only reads search results; it doesn’t change anything on your Business Profile.